Before the event
From the announcement on 7 September to the final days before the forum.
The run-up
How the forum came together, told as it happened. One number per moment, each with its source.
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38 days to goMon 7 Sep
The announcement
100+
press agencies at the launch at Palace Hotel, 66 Nguyễn Huệ, where the theme was unveiled with the panel “Lãnh đạo trong Tâm bão”.
Source: Newing
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38 days to goMon 7 Sep
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37 days to go7–8 Sep
The press wave
12
outlets carried the story within two days, from Đại biểu Nhân dân to CafeF and VnEconomy.
Source: the 13 articles linked below
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12 days to goSat 3 Oct
Sold out
~1,600
leaders registered and every ticket tier sold out, with registrations from 17 countries and territories.
Source: Newing (Facebook, 3 Oct; LinkedIn, Oct)
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9 days to go6–10 Oct
On the streets of Ho Chi Minh City
10
LED screen locations across central TP.HCM, from the Nguyễn Huệ walking street to the Bến Thành roundabout.
Source: Newing’s countdown posts and the photos below
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5 days to goSat 10 Oct
The latest count
~30
public mentions of “NExT Forum 2026” online, across press and social posts.
Source: SuperCat social listening, counted 10 Oct, refreshed daily
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The day itselfThu 15 Oct
The day
08:00
doors open at ThiskyHall Sala, 10 Mai Chí Thọ, TP.HCM. The forum runs until 12:00.
Source: Newing
Key media partnerships
Two media partners carried the forum to their own audiences.
combined followers across our 2 media partners. Source: Vietsuccess & Hawee’s own Facebook pages, checked 12 Oct 2026.
Press & PR
Two headline numbers, from Newing’s own count, plus the articles we can verify and link directly.
outlets published articles after the theme announcementSource: Newing, checked 12 Oct 2026.
outlets confirmed attending the eventSource: Newing, checked 12 Oct 2026.
13 articles below are the ones we can verify and link directly. Headlines are shown as published, with a short English gloss. Outlets marked Notable have regional or national reach.
Mon 7 Sep 2026
- Đại biểu Nhân dân NExT Forum 2026: Tăng tốc giữa biến động - Khát vọng hay thực lực? Accelerating amidst change: ambition or competence? Mon 7 Sep 2026 (opens the original article)
- Công Thương NExT Forum 2026: Dự kiến quy tụ hơn 1.000 lãnh đạo doanh nghiệp ASEAN Over 1,000 ASEAN business leaders expected Mon 7 Sep 2026 (opens the original article)
- Quân đội Nhân dân Hơn 1.000 lãnh đạo doanh nghiệp hiến kế về sự phát triển trong bối cảnh mới tại TP Hồ Chí Minh Over 1,000 business leaders share ideas for growth in a new context Mon 7 Sep 2026 (opens the original article)
- Vietnam.vn (English) NExT Forum 2026: Accelerating Amidst Change - Ambition or Competence? Mon 7 Sep 2026 (opens the original article)
- Vietnam.vn NExT Forum 2026: Tăng tốc giữa biến động - Khát vọng hay thực lực? Accelerating amidst change: ambition or competence? Mon 7 Sep 2026 (opens the original article)
- Tiền Phong (Sinh viên Việt Nam) Sắp diễn ra NExT Forum 2026: Tăng tốc giữa biến động NExT Forum 2026 is coming: accelerating amidst change Mon 7 Sep 2026 (opens the original article)
- Công Luận NExT Forum 2026: Tăng tốc giữa biến động: Khát vọng hay thực lực? Accelerating amidst change: ambition or competence? Mon 7 Sep 2026 (opens the original article)
- Pháp luật (Doanh nhân) NExT Forum 2026: Tăng tốc giữa biến động - Khát vọng hay thực lực? Accelerating amidst change: ambition or competence? Mon 7 Sep 2026 (opens the original article)
- MarketTimes 20 phút để thuyết phục “huyền thoại” từng hồi sinh LEGO từ bờ vực phá sản đến Việt Nam: Điều gì khiến ông gật đầu? Twenty minutes to bring the man who saved LEGO to Vietnam: what made him say yes? Mon 7 Sep 2026 (opens the original article)
Tue 8 Sep 2026
- CafeF Notable outlet — regional or national reach 20 phút để thuyết phục “huyền thoại” từng hồi sinh LEGO từ bờ vực phá sản đến Việt Nam: Điều gì khiến ông gật đầu? Twenty minutes to bring the man who saved LEGO to Vietnam: what made him say yes? Tue 8 Sep 2026 (opens the original article)
- VnEconomy Hơn 1.000 lãnh đạo ASEAN sẽ có mặt tại TP.HCM bàn về năng lực tăng trưởng khu vực Over 1,000 ASEAN leaders to meet in Ho Chi Minh City on regional growth Tue 8 Sep 2026 (opens the original article)
- Báo Đầu tư NExT Forum 2026: Tăng tốc giữa biến động, khát vọng hay thực lực? Accelerating amidst change: ambition or competence? Tue 8 Sep 2026 (opens the original article)
- Nhịp sống kinh doanh Sắp diễn ra NExT Forum 2026: Quy tụ hơn 1.000 nhà lãnh đạo doanh nghiệp khối ASEAN Coming up: over 1,000 ASEAN business leaders gather Tue 8 Sep 2026 (opens the original article)
Communities
One leadership community gave us real numbers to share.
members of the Facebook group “Quản Trị & Khởi Nghiệp” (62.6K members) confirmed they’re attending. Source: Newing (confirmed attendees) and the group’s own member count, checked 12 Oct 2026.
KOL
Five business and community leaders posted about the forum publicly. Each card is the real post, with its verification badge and engagement visible.
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Trương Lý Hoàng Phi
Founder & Chủ tịch, InnoEx, IBP
14 Sep · 175 likes · 15 comments · 2 shares
Shared the forum’s theme and speaker line-up, with a comment from Nguyễn Thị Minh Giang.
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Trần Hoài Đức
Founder & CEO, Be Media
1 Oct · 23 comments · 3 shares
Posted as a guest of the CEO Quản Trị & Khởi Nghiệp community, sharing the speaker line-up.
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Mai Anh Lê
Executive Chairwoman, Vietnam Public Relations Network
21 Sep · 12 comments · 2 shares
Posted the event theme and speaker line-up, with a comment linking to the NExT Forum event page.
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Lê Anh Thơ
Vice President, Corporate Partnerships & Parent Relations, EQuest Education Group
8 Sep · 12 likes · 5 comments
Shared her VIP invitation to NExT Forum 2026 and the speaker line-up.
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Nguyễn Thanh Duy
Founder, LSP Agency
25 Sep
Posted as a guest of the CEO Quản Trị & Khởi Nghiệp community, with a comment linking to ceosg.vn’s event page.
This is the first batch of KOL posts we could capture with a clear screenshot; it refreshes as more come in.
On the streets
Ten LED screen locations in central TP.HCM, photographed by Newing between 6 and 10 October.
Invitations and screens
Newing’s VIP invitations to guest leaders, and a partner LED screen. Scroll sideways for more.
After the event
The forum took place on Thursday 15 October 2026. Below: what the press wrote in the days after, what attendees posted, and the live social listening board that keeps updating.
What the press wrote after the forum
11 articles published between 15–19 October, grouped by what they cover. Every line is our own one-sentence summary in English; the link opens the original. We don’t reproduce headlines, article text or screenshots.
On Jørgen Vig Knudstorp’s session2 articles
- Doanh Nhân & Kinh Doanh (doanhnhanvn.vn)19 Oct The fullest account of his session: the difference between a turnaround and a transformation, why growth can paper over unresolved problems, and why a strategy should fit on one page. Read the piece — Doanh Nhân & Kinh Doanh (doanhnhanvn.vn), opens the original article
- CafeF16 Oct Traces the LEGO near-collapse back a decade before it broke, and lays out Knudstorp’s rule that cash — not reported profit — is what a company in trouble must protect first. Read the piece — CafeF, opens the original article
On Dongye Yang and Ant International1 article
The forum itself8 articles
- Nhan Dan Online (English)19 Oct Reports the forum’s central argument — that fast growth turns against a business when governance cannot keep up — with the panel’s discussion of AI, decision-making and cash flow. Read the piece — Nhan Dan Online (English), opens the original article
- Doanh nhân & Pháp luật (baophapluat.vn)19 Oct Draws the line between surviving a crisis and rebuilding for the next one, then asks what AI investment is worth without an organisation able to absorb it. Read the piece — Doanh nhân & Pháp luật (baophapluat.vn), opens the original article
- Báo Tiền Phong (svvn.tienphong.vn)17 Oct Reports the day itself — 1,000+ leaders from 200+ companies across six ASEAN markets — and summarises both keynote sessions and the regional panel. Read the piece — Báo Tiền Phong (svvn.tienphong.vn), opens the original article
- Tạp chí Kinh tế Việt Nam / Báo Đầu tư (qua vietnam.vn)16 Oct Puts TTC AgriS chairwoman Đặng Huỳnh Ức My at the centre: opportunity does not create growth by itself, and a new strategy cannot run on an old operating system. Read the piece — Tạp chí Kinh tế Việt Nam / Báo Đầu tư (qua vietnam.vn), opens the original article
- VCCI (Liên đoàn Thương mại & Công nghiệp VN)16 Oct The confederation’s own post-event bulletin: the full programme from Knudstorp’s session to the regional panel, plus Newing’s move into people, supply chain and AI. Read the piece — VCCI (Liên đoàn Thương mại & Công nghiệp VN), opens the original article
- Vietnam.vn15 Oct Post-event analysis that names internal execution capacity as the bottleneck on growth, and notes Newing’s expansion into supply chain and applied AI. Read the piece — Vietnam.vn, opens the original article
- Báo Công Thương15 Oct A programme-level report on the day’s sessions, including the regional leadership panel with Mai Hữu Tín, Đặng Huỳnh Ức My, Nguyễn Bá Diệp and Seow Vei Ken. Read the piece — Báo Công Thương, opens the original article
- Tạp chí Doanh nghiệp & Hội nhập15 Oct Frames the forum’s question — which internal capabilities let a company turn growth ambition into results — and records its scale across six ASEAN markets. Read the piece — Tạp chí Doanh nghiệp & Hội nhập, opens the original article
What attendees said
Five people who were in the room posted publicly afterwards. Each line is our own English summary; the link opens their post. Private posts we can’t read are listed in the Social listening feed below, with no invented words.
- Nguyen Ngoc Diep16 Oct · HR Digest group Woke at 4am and flew in to hear Jørgen Vig Knudstorp, and called the early start worth it. Read the post by Nguyen Ngoc Diep, opens the original on Facebook
- Bung Tran16 Oct Distilled Knudstorp’s turnaround lessons into a DO/DON’T list, and took a “judgment economy” view from Ant International’s session. Read the post by Bung Tran, opens the original on Facebook
- Nguyen Minh Thu16 Oct Picked out the line that a turnaround is a crash diet while a transformation is a change of lifestyle. Read the post by Nguyen Minh Thu, opens the original on Facebook
- Nguyen Thi Minh Hai16 Oct Left quoting Ant International’s line that organisations don’t transform, people do — and was struck by Knudstorp’s willingness to face hard facts. Read the post by Nguyen Thi Minh Hai, opens the original on Facebook
- Do Khanh Van16 Oct Took away Knudstorp’s line that things become difficult because we don’t dare, not the other way round. Read the post by Do Khanh Van, opens the original on Facebook
Social listening
What people are saying about NExT Forum 2026 online, newest first — mirrored live from Newing’s own monitoring board, in whatever language it was written. Split below into Press and Social Media.
Press
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Social Media
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Not yet publicly readable: private Facebook groups or personal pages we can’t open without logging in. Listed here with author and link only — never a guessed quote.